Ever ask yourself why some brands tend to excel on social media, while others do not? Think of the Dollar Shave Club. Need I say more? They have got what it takes when it comes to marketing. This type of CPG brand knows what they are doing on these platforms.
There is no way you can duplicate what they do and be successful. That is not what a successful marketing campaign looks like. Yes, certain things work for some companies, but that doesn’t mean it will work for you.
Instead of trying to duplicate what has already been done, the key is originality that strikes a chord with people. Here are the things you can do to put good strategies together.
Genuinely Listen To Your Audience
This is a concept that is crucial to your social media campaigns. You have to really reach out and listen to what your followers are looking for. Until you listen, there is no way for you to know exactly what they want. All you can do is guess what they need.
Social media gives you the ability to reach out to your audience in a personal way. If you spend the time to truly listen to what they want, your brand will do a better job reaching them.
Put Together Attractive Offers
People are looking for great values. When you put together the right offers and promote it in ways that will appeal to your social media platform, people will respond. The offers need to be enticing and simple to claim.
What is most important when it comes to offers, is that you need to ensure that the way they claim the offer is very simple. The simpler the sign-up process the more likely people will take you up on it.
Once you have the initial contact, you are able to make more complicated process in the future. Using social media is one of the perfect ways to build your email lists. This will help you know exactly what that group of people are looking for.
With these two things in mind, you can do a better job on social media. Considering the ability you have to target your market specifically, when you create the right campaigns, you will grow exponentially.
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