This is an opportunity for a proven revenue leader to own the sales and marketing engine of a luxury outdoor construction firm. This VP will have autonomy to shape strategy, build a high-performing team, and collaborate with top architects and contractors on estate-scale projects. The role offers executive visibility, professional development, and a clear pathway to broader leadership.
Role Snapshot & Focus
You will deliver sustained revenue growth while elevating brand and market presence in high-end residential and boutique hospitality projects.
Key Responsibilities
- Set and execute the go‑to‑market strategy across service lines and regions; own the plans, pipeline, and results.
- Lead, mentor, and scale Sales/Business Development and Marketing teams; create goals, coaching, and accountability.
- Develop and maintain a robust pipeline of estate‑scale opportunities; forecast using CRM and data‑driven KPIs.
- Cultivate referral networks with landscape architects, designers, general contractors, and estate managers.
- Oversee brand/marketing strategy, campaigns, and collateral aligned to high‑end clientele; evaluate ROI and refine tactics.
- Own functional P&L levers (pricing, margins, cost of sale); report weekly/monthly/quarterly on pipeline, close rates, and marketing effectiveness.
- Standardize preconstruction handoffs and proposal protocols with Estimating and Operations to improve win rate and client experience.
- Drive CRM rigor and process discipline; ensure clean data, timely follow‑up, and accurate forecasting.
- Represent the company at industry events and in key negotiations; maintain a strong presence across job sites and partner offices.
Qualifications
- 10+ years in high‑end residential outdoor living construction sales/business development with 5+ years leading teams, growing revenue, and closing complex, multi‑stakeholder projects.
- Financial acumen: pricing strategy, margin management, sales forecasting, and KPI‑driven decision‑making.
- Fluency with CRM and collaboration across Estimating/Preconstruction and Operations; strong presentation and negotiation skills.
- Bachelor’s degree in Business, Construction Management, Marketing, or related field preferred; advanced education a plus.
- Regional travel and comfort on active construction sites.