inSIGHTS

  • Soft Skills Are Essential For A Lasting Career

    There are certain skills that you must possess to succeed in the career you have chosen. Soft skills are at the top of the list. You can have all the right hard skills in the world, but if you do not know how to relate to others, you are sure to fail. Let’s take a look at how developing soft skills will benefit you long term. What Are Soft Skills? First, we need to define what soft skills are. This includes personality traits, character and other emotions that will help an individual socialize with others. It is also the ability...
  • Why Young CPG Brands are Really Effective at Social Media

    Ever ask yourself why some brands tend to excel on social media, while others do not? Think of the Dollar Shave Club. Need I say more? They have got what it takes when it comes to marketing. This type of CPG brand knows what they are doing on these platforms. There is no way you can duplicate what they do and be successful. That is not what a successful marketing campaign looks like. Yes, certain things work for some companies, but that doesn’t mean it will work for you. Instead of trying to duplicate what has already been done, the...
  • Four Critical Tasks Of Strategic Execution

    Business owners and CEO’s have a difficult job all the way around. The success of the company relies upon a combination of things. If Celebrity Apprentice has taught us anything, it’s that the one in charge is usually to blame for the loss of the team. As the one in charge, it is your job to make certain that your company has a strategic plan in place. It isn’t enough just to have a plan. You have to make it happen. Create a Vision and Make it Known Before you can really delve into putting together a plan, you must...
  • Winning the War for Talent: The Best Companies Use Training

    If you haven’t invested in training your team in a while, then it is time to re-think your strategies. Companies are focusing more time and energy on advancing their employees education. Why is that? People Want To Be Invested In Just like you work hard to add value to your customer’s lives, you need to put focus on your staff as well. They are people, just like the ones you serve. Finding ways to add value to their lives will keep them loyal to you. It is the same principles you would use for keeping your customers happy and coming...
  • Finding Enthusiasm

    One of the most elemental solutions for finding enthusiasm is to focus on the benefit you will derive from completing a particular task. In some situations it’s easy to discover the benefit. For instance, you may hate wrapping presents, but you know the person you’re giving the present to will be overjoyed when presented with this lovely paper-wrapped gift, and so you derive happiness from envisioning the recipient opening the present. Other circumstances will not have such obvious benefits. If you were to find yourself trying to change a flat tire on the side of the road in the middle...
  • A Different Perspective on Retention

    Every CEO wants to drive higher performance, productivity and profits. The way this is accomplished is by and through the employees. Every employee wants to be engaged and empowered in a sustainable career. They want meaningful work that makes a difference. Research is demonstrating that employee satisfaction is now more about relationships than money. What would happen if we break through the boundaries of traditional jobs and even cross-functional teams and asked every employee to contribute to every functional area in the company. It is still important that the employee perform their individual job but how much better will they...
  • Is Your Receptionist Helping or Hurting Your Business?

    The telephone is the most common form of communication for businesses and telephone communication can either make or break your business.  So why isn’t every receptionist properly trained?  Wait a minute, you say, our receptionist is perfectly trained; our calls are answered, callers are greeted and transferred properly, visitors are greeted pleasantly and announced properly, and we have not received any complaints about our receptionist. It is likely that your receptionist was hired because they have some experience, good phone demeanor and can handle overflow administrative or bookkeeping duties.  Training likely consists of explaining the process; how to use the...
  • Make an Executive Offer That Can’t Be Refused – The Inteview Process Makes This Possible

    When you have a vacant position, particularly on your executive team, you want to fill that position with an executive whose skills and expertise are the right fit for the position and for the company. You and your team will interview many candidates until you finally select the perfect candidate. After investing weeks or, hopefully not, months into the process, you make an offer to our perfect candidate who rejects it outright. You can either try to overcome the rejection, try to hire your second or third choice or resume your interviewing process. What went wrong and how can you...
  • Mid Year Checkup

    We are nearing the home stretch for the second quarter 2015 finish line – are you in the lead or trying hard to advance? This is a time when many leaders re-evaluate their growth strategies and then meet with the executive team to determine what changes are necessary to make 2015 their most profitable year. Sometimes the changes are small but sometimes they are much more drastic. This can be a tough call for a leader since many people are comfortable with their responsibilities, demands and attitudes to the point where they resist or even thwart change. In this situation,...
  • Labor & Employment Law Update – Paid Sick Leave – Healthy Workplace Healthy Family Act of 2014

    On August 29, 2014, the California Legislature passed a statewide paid sick leave law and the Governor signed it into law on September 9, 2014. The Healthy Workplace, Healthy Family Act of 2014 (AB1522) takes effect in California July 1, 2015, requiring nearly all California employers to provide up to 3 paid sick days per year for California employees who work at least 30 days in a year. It is prudent for employers to begin early to understand the new sick leave law and be ready do put it into practice. Under the new law, employees will accrue sick days...

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