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Oxbow - VP of Sales & Marketing

Updated: October 16, 2025, 8:38 am
Location: Napa,

This is an opportunity for a proven revenue leader to own the sales and marketing engine of a luxury outdoor construction firm. This VP will have autonomy to shape strategy, build a high-performing team, and collaborate with top architects and contractors on estate-scale projects. The role offers executive visibility, professional development, and a clear pathway to broader leadership.

Role Snapshot & Focus

You will deliver sustained revenue growth while elevating brand and market presence in high-end residential and boutique hospitality projects.

Key Responsibilities

  • Set and execute the go-to-market strategy across service lines and regions; own the plans, pipeline, and results.

  • Lead, mentor, and scale Sales/Business Development and Marketing teams; create goals, coaching, and accountability.

  • Develop and maintain a robust pipeline of estate-scale opportunities; forecast using CRM and data-driven KPIs.

  • Cultivate referral networks with landscape architects, designers, general contractors, and estate managers.

  • Oversee brand/marketing strategy, campaigns, and collateral aligned to high-end clientele; evaluate ROI and refine tactics.

  • Own functional P&L levers (pricing, margins, cost of sale); report weekly/monthly/quarterly on pipeline, close rates, and marketing effectiveness.

  • Standardize preconstruction handoffs and proposal protocols with Estimating and Operations to improve win rate and client experience.

  • Drive CRM rigor and process discipline; ensure clean data, timely follow-up, and accurate forecasting.

  • Represent the company at industry events and in key negotiations; maintain a strong presence across job sites and partner offices.

Qualifications

  • 10+ years in high-end residential outdoor living construction sales/business development with 5+ years leading teams, growing revenue, and closing complex, multi-stakeholder projects.

  • Financial acumen: pricing strategy, margin management, sales forecasting, and KPI-driven decision-making.

  • Fluency with CRM and collaboration across Estimating/Preconstruction and Operations; strong presentation and negotiation skills.

  • Bachelor’s degree in Business, Construction Management, Marketing, or related field preferred; advanced education a plus.

  • Regional travel and comfort on active construction sites.

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